Creative & Brand Strategy
Career Highlights
3.83
Billion
Delivered 3B+
Impressions via
strategic brand
content for HearingLife
in 2025.
13.2
Million
Increased Brand
Awareness by 4% in 2025 (1%=3.3M consumers)
$3.6
Million
Revenue generated based on new targeted leads
Gold
& Silver
Took “Gold” for best
hyper-local campaign
& “Silver” for best use
of celebrity.
I believe that a strong brand is one of an organization’s most powerful engines for growth. Throughout my career, I’ve built and evolved brands by connecting business objectives with clear brand strategy, compelling storytelling, and integrated customer experiences. My approach combines strategic thinking with creative execution—defining brand positioning, identifying opportunities for growth, and building scalable marketing platforms that align teams and drive measurable impact.
Experience
2018 – 2026
Senior Director of Creative & Brand Strategy
Brand Steward for a nationwide hearing healthcare retail organization. Built and lead creative team, pioneered brand strategy, and built an awareness platform that created new growth and a new revenue stream.
HearingLife
2016 - 2018 (2002-2007)
Creative Director
Launched new website platform, developed new social strategy and email cadence. Launched new photography direction that grew revenue and increased website traffic.
Aeropostale
2013 - 2016
Global Creative Director
Spearheaded global creative. Built and directed all new luxury product platform. Built in house photo studio and expanded photography team.
Cannondale
2010 - 2013
Creative Director
Launched NY Giants Super Bowl activation campaign. Partnered with Adidas Messi campaign. Assembled online social media platform.
Modells Sporting Goods
2007 - 2010
Creative Director
Spearheaded brand transition for Fruit of the Loom acquisition. Built all new creative team. Launched new private collection for women’s intimates.
Vanity Fair Brands
Brands I’ve Worked With
